HENNESSY X SHEPARD FAIREY
Every year Hennessy VS commissions popular artists to create a custom limited edition bottle label and box design for a small quantity production. Previous artists include Kaws and Futura, but in 2014 they commissioned renowned artist and the original OBEY Giant himself, Shepard Fairey.
Shepard wanted to do something memorable and special for his Toronto launch of the custom bottle, so he created and painted two massive murals on the side of Tattoo Nightclub and the Gladstone Hotel. Along with the murals, Shepard also hosted a meet and greet bottle signing followed by a complete DJ set - both at Tattoo Nightclub.
We conceptualized, created and activated all branding elements and assets for the entire activation which included all logistics for the two murals with OBEY Canada and the city of Toronto.
I was program support and directly responsible for the creative direction, graphic implementation, and video graphic creation and direction, for the program.
